Terms of Reference (ToR): Recruitment of a Videographer for Producing Short Videos on Eye Health Treatment and Services

RWAMREC
Oct 15
3 min read

1. Background

Rwanda Men’s Resource Centre (RWAMREC) is a local NGO established in 2006, legally recognized in 2008 by Ministerial Order No. 114/11 of 3/9/2008. RWAMREC works to achieve gender equality through promoting positive masculinities and male engagement approaches in preventing Gender-Based Violence (GBV) in Rwanda.

Vision: A peaceful society where women and men share roles and responsibilities in raising families and governing society with equality and respect.

Mission: To promote gender equality by transforming masculinities and femininities through awareness creation, advocacy, capacity development, movement building, and service delivery.

The Fred Hollows Foundation (FHF) is an Australian non-profit public health organization founded in 1992 to address inequities in access to eye health care. FHF focuses on strengthening eye health systems and preventing avoidable blindness caused by cataracts, trachoma, diabetic retinopathy, and refractive errors.

In line with the Rwanda National Strategic Plan for Eye Health, RWAMREC, funded by FHF, is implementing the project:“Strengthening the Health Systems for Eye Health in Rwanda”, emphasizing gender equity and inclusion through community awareness campaigns and male engagement. The project is being implemented in collaboration with Musanze and Karongi districts, health centers, community health workers (CHWs), and communities.

2. Rationale

Access to quality eye health services remains limited due to low awareness, misconceptions, and delays in seeking care. Many individuals lack knowledge of preventive measures, treatment options, and available services, often resulting in avoidable vision loss and reduced quality of life.

Short, engaging, and culturally relevant videos are effective tools for:

Raising awareness
Dispelling myths
Promoting positive health-seeking behaviors

Audiovisual media can communicate complex health information in a simple and relatable manner, reaching diverse audiences including men, women, students, and persons with disabilities.

RWAMREC, in partnership with FHF, recognizes the potential of audiovisual media to improve community knowledge and access to eye health services. Producing short, impactful videos will educate communities on eye treatment and prevention while promoting inclusive health-seeking behaviors, ensuring no group—regardless of gender, age, or disability—is left behind.

Purpose: RWAMREC seeks a qualified consultant or production firm to develop and produce short videos highlighting eye health prevention, treatment, and services, with an emphasis on inclusiveness and accessibility.

3. Objective of the Assignment

To recruit a professional videographer/production firm to produce short, high-quality, and culturally appropriate videos that:

Raise awareness on eye health services and treatments
Promote positive health-seeking behavior
Encourage inclusion of women, elderly people, and persons with disabilities
Provide educational content tailored to different community audiences

4. Scope of Work

The consultant/firm will be responsible for the following:

4.1 Content Development

Design culturally relevant and inclusive messages
Consult with eye health experts to ensure technical accuracy
Develop scripts in simple, understandable language
Ensure videos are aligned with project objectives and inclusive
Videos will be validated and approved by RBC Health Communication Center in collaboration with FHF and RWAMREC

4.2 Video Production

Film, edit, and finalize 10 short videos
Ensure accessibility (subtitles, sign language interpretation, inclusive visuals)
Produce both short clips for social media and standard formats for health centers, schools, and meetings

4.3 Dissemination Support

Provide digital copies for use on health center screens, schools, social media, and sector offices
Advise on effective dissemination strategies

5. Deliverables

S/N	Activity	Timeline
1	Inception Report with detailed methodology, script outlines, and production schedule	October 2025
2	Draft versions of each video for review and feedback	October 2025
3	Final versions of 10 short videos (2–4 minutes each) in English and Kinyarwanda with accessibility features	10 November 2025

6. Location and Duration

Location: Musanze and Karongi districts
Duration: November – December 2025

7. Consultant’s Qualifications

Proven experience in videography, film production, and editing (3–5 years minimum)
Creative and able to conceptualize and produce engaging, visually compelling videos for advocacy
Fluent in English; familiarity with Kinyarwanda and French; ability to handle translation/subtitling
Excellent communication and collaboration skills
Proficiency in videography/editing software (Adobe Premiere, After Effects, Final Cut Pro, DaVinci Resolve, etc.); animation knowledge is an asset
Experience in gender equality, GBV, or social development themes is an advantage

8. Evaluation Criteria

Criteria	Score
Qualification & experience	30
Portfolio evaluation	30
Experience in gender equality, GBV, or social development themes	10
Financial proposal	30
Total	100