Terms of Reference (ToR) Baseline Assessment for the Project: “Strengthening the Parenting Education Program Through ECD Centres: Transforming Gender Norms Through Edutainment and Men’s Engagement”
- RWAMREC
- Nov 12
- 3 min read
1. Background of RWAMREC and the UNICEF-Funded Project
1.1 About RWAMREC
Rwanda Men’s Resource Center (RWAMREC) is a national feminist organization founded in 2006 and legally registered in 2008. RWAMREC works to transform harmful norms of masculinity among men and boys to advance gender equality in Rwanda and beyond.
Vision: A peaceful society where women and men share roles and responsibilities in family life and leadership, grounded in equality and respect.
Mission: Promote gender equality by transforming masculinities and femininities through awareness creation, advocacy, capacity development, movement building, and service delivery.
RWAMREC operates nationwide across six programmatic areas:
Community Empowerment
Healthy Families
Gender Justice
Youth Mentorship
Diversity and Inclusion
Capacity Building
1.2 About the Project
This project will be implemented by RWAMREC in collaboration with MIGEPROF, NCDA, and District authorities in Nyabihu, Ngororero, Rubavu, Gicumbi, and Kirehe. The initiative is supported by UNICEF and will run from November 2025 to October 2026 across 50 ECD Centres.
The project focuses on changing gender norms and increasing male involvement in early childhood development through edutainment and community engagement.
Project Results Framework
Output 1: Fathers have increased knowledge and skills to challenge harmful gender norms limiting their participation in childcare and ECD.
Output 2: ECD caregivers gain knowledge and capacity to challenge gender norms and engage male parents in childcare and ECD.
Output 3: Parents and community members increase awareness of gender norms hindering male involvement and show positive shifts in behaviors and attitudes.
Output 4: Evidence of gender norm change and project learnings are documented and disseminated.
RWAMREC seeks to hire an expert consultant to conduct a baseline assessment of this project in the five target districts.
2. Objectives of the Baseline Assessment
2.1 Overall Objective
To generate evidence on gender norms related to male involvement in childcare and parenting within ECD settings to guide program planning and future evaluation.
2.2 Specific Objectives
Assess knowledge, attitudes, and practices (KAP) regarding male involvement in parenting, caregiving, and violence prevention in ECD Centres.
Identify key factors that enable or hinder male participation in ECD and parenting roles.
Provide evidence-based recommendations to strengthen male engagement in caregiving and contribute to positive parenting and gender norm transformation.
3. Scope of Work
The selected consultant/firm will:
Review project documentation, tools, and relevant policies.
Develop a baseline methodology, including sampling, tools, and analysis plan.
Conduct field data collection in all targeted districts.
Ensure ethical standards, including informed consent and confidentiality.
Analyze both qualitative and quantitative data.
Produce a draft and final baseline report with recommendations.
Present findings in a stakeholder validation workshop.
4. Methodology
The consultant is expected to propose a robust methodology that includes:
Mixed-methods approach: qualitative and quantitative
Sampling: random, stratified, or purposive according to target demographics
Data collection tools: surveys, KIIs, FGDs, observations
Ethical considerations: safeguarding, confidentiality, participant protection
Data analysis: statistical analysis and thematic/content analysis
The methodology must be approved by the RWAMREC Director of Programs and Monitoring & Evaluation Team before fieldwork begins.
5. Deliverables
Inception report detailing methodology and work plan
Data collection tools and sampling framework
Clean datasets (raw and final)
Draft baseline report
Stakeholder validation workshop
Final baseline report including:
Executive Summary
Methodology
Findings mapped to indicators
Discussion and recommendations
Annexes (tools, dataset summary, ethical documentation)
6. Duration and Timeline
The assessment should be completed within 8 weeks of contract signing.
Indicative timeline:
Inception phase: 1–2 weeks
Data collection: 2–3 weeks
Data analysis: 1–2 weeks
Reporting: 1 week
Validation and finalization: 1 week
7. Required Qualifications
The consultant/firm must have:
A Bachelor's degree plus 10 years’ relevant experience ORA Master’s degree with at least 3 years’ experience in research, gender studies, social work, public health, or ECD.
Demonstrated experience conducting baseline studies, evaluations, and development research.
Strong expertise in gender, GBV prevention, positive parenting, health systems, or community development.
Proven skills in quantitative and qualitative methods.
Experience working in Rwanda or similar contexts.
Ability to deliver high-quality analytical reports in English.
8. Reporting and Coordination
The consultant will report to:
Executive Director OR Director of Programs, RWAMREC
They will also work closely with:
Bandebereho Project Coordinator
Monitoring & Evaluation Team
Regular coordination meetings will be held throughout the assignment.
9. Evaluation Criteria
Criteria | Weight |
Qualification | 40% |
Methodology & Work Plan | 30% |
Financial Proposal | 30% |
Total | 100% |
Note: Consultants scoring below 50% in the technical evaluation will not proceed to financial evaluation.
10. Proposal Submission
Interested consultants should submit:
Technical proposal
Financial proposal
CVs of key personnel
Relevant evidence of past work
Deadline: Friday, 28 November 2025 – 5:00 PM (Kigali time)
Send to:📧 info@rwamrec.org📍 YYUSSA PLAZA, Kimironko📞 +250 788 315 140
Late submissions will not be considered.
Kigali, 13 November 2025
Approved by:
Fidèle RUTAYISIRE
Executive Director, RWAMREC
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